Mr. Masafumi Sagayama is the founder of Hibi and the brain behind Kobe Match Co. responsible for production and development of the beautiful Hibi matches.

His strategy is simple: for consumers to enjoy and to appreciate Japanese incense and to fall in love with the idea of Hibi. It’s important to take time out in ones day to meditate and reflect, a little zen in this never-ending lifestyle. Zen is not a theory or an idea, rather it is an experience and taking 10 minutes each day to have this experience is what he hopes Hibi users will come to accept as a daily part of their lives.