Cat Seto is a San Francisco-based artist and the founder/creative director of Ferme à Papier. The collection was inspired when she visited Paris for the first time and was overtaken by the intimate architecture, chic Parisians donning plaid, and visits to bio-dynamic farms in the countryside. Upon returning from the trip, she found herself obsessively drawing images, which would result in the Paris-meets-Brooklyn, eco-friendly Ferme collection.